Leveling up your Content Marketing using Zoho

 In today’s era, almost all your prospective customers want to get educated about the product/service offered by your company. Therefore, content marketing can turn out to be one of the most important aspects of your marketing strategy. The audience consuming your content can ultimately turn out to be your customers or the brand advocates. Moreover, the brand awareness for any product/service is driven by search engines, campaigns, social media, etc. Therefore, it is important to maintain the quality of content across all platforms to get the best out of your content marketing.

 

In this blog post, we will be discussing how you can leverage Zoho to level up your content marketing game across various platforms. 

 

Email Marketing

 

As the buzz of personalized communication with the audience is all over the place these days, email marketing is turning out to be a good ROI for the companies irrespective of the size of the business. Moreover, newsletters are proving to be a good and engaging form of communication with the audience. 

 

With Zoho Campaigns, you can effortlessly customize the design of your newsletter to make it more interactive and informative. Also, after sending the newsletters, it is crucial to study its response and interaction. The number of emails delivered, the number of emails opened, geographical information of the recipients, etc. are some of the many more parameters that you can study through Zoho Campaigns real-time analytics. Moreover, Zoho Campaigns has a set of predefined templates for newsletters that can be customized based on your needs. With the help of Zoho Campaigns, you can send two versions of any newsletter and study their response post that.

 

 

Website Management

 

Building a website without having to write the code is no more a dream now. The features of Zoho Sites can be leveraged to build a website without writing the code. With so many templates to choose from, Zoho Sites is just the right choice to build and manage your website. You can easily add a blog to your website that will include the comment option where the readers can post their comments after reading your content. Moreover, you can add certain forms to collect inquiries, or the audience can sign up for your newsletter using these forms.

 

 

Social Media

 

Social Media Management is not just about posting content on various social media platforms. It is also about engaging in conversations with the audience who are talking about your brand and providing value to them.

 

With the help of Zoho Social, you can easily track and monitor all the mentions of your brand across various social media platforms. Moreover, you can also loop in your team members to engage in conversations with the audience. In addition to that, Zoho Social enables you to do bulk scheduling of your post across all social media platforms to manage your social media calendar effectively. Also, the generated reports from Zoho Social will help you to monitor and track the performance of the brand across all social media channels.

 

Content Collaboration

 

Creating good quality content for various platforms is mostly a team effort. While working on the content, you will want to collaborate with your team members for their inputs. With Zoho Writer, you can easily collaborate with your team and get their inputs on the content. Moreover, you can also select the type of collaboration you are expecting. For ex: you can allow the team members to edit the shared content or if you want you can just give them the read and comment access. Moreover, if you want to share the content externally, you can generate a secured link with just read-only access.

 

Analytics 

 

Creating good quality content and posting/circulating it across various channels is one step to level up your content marketing game. The next step is to deeply study the audience's behaviour how they are interacting with your content. With Zoho PageSense, you can deeply study various aspects of your content engagement on the website. You can easily leverage the features of Zoho PageSense to track the time spent by anyone on your website and also you can track and monitor their engagement through various tools so that you can identify what kind of content is working for you.

 

It is quite evident that with all these Zoho applications in place, you will be able to level up your content marketing strategy very easily. Moreover, if you are still confused about where to start, you can get in touch with our team at CRM Masters and we will create a perfect roadmap for you to implement all these applications without any hassle.